Video marketing performs 80% better than print, text or audio and allows you to communicate 93% better because of body language.
Body language is the key to building trust through video,
- What do you say?
- How Do you say it?
- How do you make sure you look good when you're doing it?
Dr. Albert Mehrabian's 7-38-55% Rule
Elements of Personal Communication
7% Spoken Words | 38% Voice, Tone | 55% Body Language
Hi, I’m Anthony and I’ve been creating one minute video ads for my clients in the US since 2008.
This is framework for creating a one minute video at that works every time:
This framework works every time and has worked hundreds of times for hundreds of businesses.
It won't work for you if
- You're scared to go on camera.
- You can't remember two sentences without looking at a teleprompter.
- You can't talk in a conversational tone.
Video is the most transparent form of communication online and if you can’t speak from the heat this won’t work for you. The viewer can tell if you’re lying.
Why can’t someone else be the video spokesperson?
You are the best person to speak about your business on camera because nobody knows your business better than you do.
This formula was a part of the 2017 US search awards for the best low cost ad campaign in America.
Why did it work so well? Because:
Why one minute?
Let’s face it, people aren’t willing to sacrifice more than one minute to hear what you have to say if they don’t know who you are or they haven’t met you before. Keeping the video under one minute gives you access to their attention span.
Every platform?
The one minute time length allows you to publish the video on the most platforms. Stories, Reels, and Timeline Post. Works on YouTube, Facebook, Instagram, Linkedin, Tik Tok, Twitter and Snapchat.
How does it combine SEO and Paid Placement Marketing?
When uploaded to YouTube with the proper title, description and meta-tags this video can appear on the 1st page of Google for your most valuable keyword. This same video can also be used in ad campaigns to target people in your ideal demographic.
What industries does it work for?
So far It’s worked for:
- Hair Salons
- Commercial Roofers
- Home Builders
- Real Estate Brokers – Residential and Commercial
- Pizza Locations
- Massage Locations
- Dentists
- Attorneys
- Printing Shops
- Chiropractors
- Pet Boarding Facilities
- Builders
- Property Managers
- Excavation Companies
- Public Speaking Professionals
- Coaches
- Alternative Healthcare Workers
- Tax Accountants
- Auto Repair
- Photographers
- Psychologists
- Stucco
- Concrete
- Kitchen Design
- Health Insurance
- Mortgage Companies
- Non Profit Organizations
- Granite Marble Countertops
- Ballet School
- Indoor Soccer
- Fitness Clubs
- Med Spa
- Bio Feedback Clinic
What if you don’t spend money on paid advertising placements?
You gotta start somewhere and since video out performs every other form of online communication you might as well start with the best messaging delivery system. You can still publish your one minute video and plan for paid placements later on.
How will I produce my video?
We would be happy to produce it for you but after you have your script and you know what you want to say any Joe Schmo with a camera and a microphone can shoot, edit and produce your video for you.
I’m a long time filmmaker (35 years in Denver) I hire Anthony to get me results. I can make beautiful videos that tell your story but they are basically worthless unless people watch them. Anthony puts my clients videos in front of the right people and then he tracks the traffic so he can show my clients how they are increasing their sales with my videos.
I was introduced to Anthony when he gave a presentation at a local business club. I hired him to consult with me and my four pizza locations. He’s been a trusted advisor for me over the last 8 years and he’s given me the confidence to create weekly video content that gets real results. I wouldn’t keep doing it if it didn’t work but it works! I’m so grateful for Anthony and his team. Our marketing is never a waste of time because everything we do has a purpose and now we can track and measure results so we can see what works and what didn’t work so well. It’s really nice for my business to be able to rely on predictable marketing results.
I hired Anthony to advertise my dentist office and he showed me how to capitalize on my 5 most profitable keywords. Now I’m growing my practice at twice the pace compared to before when I was with a different agency that was charging me twice as much.
Anthony is a 5 star act all the way around! He has mastered Google Business and quick effective videos. He has helped our Cherry Creek Chamber grow it’s reach with local key words, Thanks Anthony!
I have worked with Anthony on three of my businesses and he is AMAZING! Not only did he help take my businesses to the next level and all over the internet, but he really helped educate me in the process. I would recommend Anthony to anyone with no social media experience or someone who is an expert in the industry he can help. Thanks Anthony you truly are the best in your industry and I look forward to working with you again soon!
I hired Anthony to help me develop a compelling story through video. Not only did he help me get amazing footage but his deep knowledge in analytics and social media will help me get way more than I expected from the effort. He’s great to work with and an all around nice guy. I highly recommend Anthony for your next project.
Anthony is great to work work with. He has help us increase traffic to our business using Facebook and You ube using videos. Thanks Anthony
The characteristic that I like best about Anthony and his team is that they make sure that there are no unfulfilled expectations. In other words, Anthony has a big heart and is a man of his word. He care about the community as well as his clients. Their turn around is unmatched.
A1 Garage Doors. After hiring Anthony we saw an immediate increase in traffic to our website. He built us a new website and after that the quality of our premium leads increased significantly. He’s been a consultant for us for over five years and helped us to tackle a trademark issue with a competitor that came in from out of state. His video advertising is something we haven’t been able to find with any other advertising agency and that’s why he’s such an asset.
Why are you giving this away for free?
It’s hard to find business owners who are knowledgeable about the power of video marketing and willing to speak confidently on camera so in order to meet the type of people who I work well with I’m willing to spend this time with you to make a genuine connection.
Do you offer an all in one solution?
Yea, if you want this ‘done for you’ video marketing solution to be build for your company from script to new customer we can have a deeper conversation about what that would look like. It depends on the digital marketing systems you have (or haven’t) already set-up in your business.
What to expect in the script meeting.
This is a 45 min. phone call where you just need to come prepared with a pen and a pad of paper to write down your script. We’ll work on it together and in the end you’ll have everything you need to start recording your one minute video.
What's holding you back?
Why are you putting off this decision to start making more business videos now?
I'm offering the next 10 people a FREE one minute video outline so you'll know:
- What to say.
- How to say it.
- And, how to look good on video.
All I need is 30 minutes to learn more about your business.
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