Google Display ads are known among advertisers as budget killers because they have a tendency to get abused by robo clickers and poor quality prospects.
Display ads only start performing once you add video and conversion tracking to the campaigns.
Video engages the viewers much better than print media and conversion tracking enables you to reduce waste so that you’re only spending money when someone signs up to your offer.
Having a good unique offer is obviously part of the marketing mix but if you haven’t started to target the visitors to your competitors websites then you might be missing a key audience who is already in the market for buying what you sell.
