Google Tag Manager is the Data Tool that makes your life easy. Instead of adding separate individual tracking codes to each page of your website Google Tag Manager improves your website management experience by reducing the need to go into the website each time you want to make a change. With Google Tag Manager you only need to install one tracking code on your website. From there all your other tracing and measuring happens on Google Tag Manager. Give admin access to your SEO manager, your social media manager, your content creator and your Google Ads manager. You’re probably used to them fighting about all of this. GTM levels the playing field among your many digital marketing consultants. Now it’s easy to compare and contrast which ad campaign performed the best last month. Mastering Google Tag Manager allows you to shift your budget to the campaigns that deliver you the best results.